5 reasons why You need a mobile website for Your hotel
Marketing and selling hotel rooms online is changing. Travellers are constantly looking for an edge, something that reflects digital innovation from hotel brands. Some years ago this meant having a website and a basic booking engine. However, satisfying your guests’ basic needs will no longer pave the way to success.
Today, this means reaching for the device in your customer’s pocket!
There are 5 reason, why You need to have a mobile website:
1. Mobile is quickly becoming the last minute reservation channel
Last minute bookings and walk in customer are becoming stronger thang long term bookings. If customers find Your website on their mobile phone easy – they will book a room in Your hotel.
2. People on the go expect mobile service
Mobile friendly websites will increase the traffic to Your website enormous. Once You have more traffic on Your webpage, it increase also the direct bookings.
3. People will not install your hotel app
Customers don’t want install an app on their phone. If they find Your website mobile friendly, they not need to install any app, such as booking.com or Tripadvisor does. They feel better to use the website instead of using an app on the go.
4. Your emails are now predominantly being read in mobile devices
Mobile devices are truly becoming the email reading device. According to the 2013 Digital Publishing Report, the main activity performed by 80% of smartphones users consists in writing, reading and exchanging emails. As such, emails and hotel newsletters must be mobile responsive. And the links to additional information, special offers or directions must work in a mobile device. Not doing so will frustrate your users and decrease guest satisfaction.
5. Your competitors are doing it. Are you?
If You do not have a mobile website, such as Your competitors have, You will stand behind all the times. Your competitors will have all bookings – You don’t.
In conclusion, we are facing a huge boom in mobile technology for hotels given that it represents an affordable measure that brings a massive return to hoteliers, as proved by numerous studies. An intuitive mobile site with an optimized booking engine is fundamental to get last-minute sales, although this is no longer the whole reason to invest in mobile devices.
Nowadays, mobile presence is responsible for building strong brands and developing customer relationships. In fact, many tourists now request mobile solutions as a determinant effective driver of choice and loyalty. Nevertheless, it is not enough to be present in mobile devices. Hoteliers have to ensure a user-friendly mobile experience as a crucial mean to achieve success customer relationships.
In fact, many tourists now request mobile solutions as a determinant effective driver of choice and loyalty. Nevertheless, it is not enough to be present in mobile devices. Hoteliers have to ensure a user-friendly mobile experience as a crucial mean to achieve success.