Are Social Media Enough For Your Business

Is Having Social Media Enough For Your Business? Part 1

Business, Webprojects, WordPress
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Focus on Facebook (and mention Instagram too), a business want more and more people be aware about the brand and the services (such as products too) – this company is doing! What is a better place than social media to build brand awareness. The power of social media undeniable. As Facebook (including Instagram) is the biggest online app (about 2.5 billion users), You should have your business page there! But in fact, having a Facebook page is not enough.

We are listing 8 reasons, why your business, or small business, needs a website:

1. Reason: 30% of consumers won’t consider a business without a website
2. Reason: People are searching for you online
3. Reason: The majority of consumers use websites to find and engage with business
4. Reason: Commercial transactions in every industry, including B2B
5. Reason: 75% of consumers admit to make judgments on a company’s credibility based on the company’s website design
6. Reason: You need to answer basic questions quickly
7. Reason: It will help you beat the “Goliaths” in your industry
8. Reason: Social Media reach is diminishing

This week, we are starting to get in details – reason by reason – with the first part!

Reason #1: As we are living in the digital age, your website is your number one marketing tool! Thailand’s Online Users spend on average 63 hours online per week*, mostly by using their mobile device. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.

* Source and credits: More than six hours of our day is spent online – Digital 2019 reports

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AI tools can significantly enhance advanced SEO by automating repetitive tasks, improving keyword research (identifying trends and related keywords), assisting with content generation (outlines and initial drafts), analysing competitors' strategies, identifying link-building opportunities, and monitoring real-time website performance. This allows human SEO experts to focus on higher-level strategic thinking, creativity, and building E-E-A-T signals.

How can businesses measure the success of their Generative Engine Optimisation (GEO) efforts?

Measuring GEO success involves tracking metrics beyond traditional organic clicks:

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  • Share of Voice: Your brand's overall visibility across various AI-powered platforms.
  • Domain Authority & Author E-E-A-T Scores: Continuously monitoring and boosting these foundational metrics.
How can I effectively manage content on my WordPress site?

Use categories and tags effectively, implement a content calendar, utilize user roles and permissions, and consider using a content management plugin for complex sites.

How can I improve my local SEO?

Claim and optimize your Google My Business listing, ensure NAP (Name, Address, Phone) consistency across the web, gather customer reviews, and create local content.

How can I integrate social media with my website?

Add social sharing buttons to your content, display social media feeds on your site, use social login options, and create open graph meta tags for better social sharing.

How do AI Overviews and AI Mode in search engines impact website traffic and SEO?

AI Overviews (now "AI Mode") can lead to "zero-click" searches where users get answers directly. While this might reduce traditional organic clicks for some general queries, it also means the remaining traffic is often more qualified. For SEOs, the focus shifts to ensuring content is featured as a trusted source within these AI summaries, emphasising brand mentions, E-A-Ts, and appearing in "high-trust, high-risk" moments where users seek verification or deeper insights.