The best strategy for marketing - only makes sense when You do it!
The best marketing strategy and using it, makes only sense, when You are doing it. As per Google SEO advises, such as Bing/Yahoo too, a website without a regulatory update in content or any other ways - will not have a big chance to coming on a first page.
Samui Infotech us having long time experiences with this - and we was able to working a strategy out what helps.
It is not only about doing updates on your website, it is also what kind of information you like to provide for Your customers, either if they are new customers or if they are returning customers. Both are in your website audience.
Samui Infotech is able to help you with find information/content for your business!