5 Justifications for Using
Google Analytics 4 (GA4)

The long-standing Universal Analytics (UA) property type has been replaced by the most recent version of Google Analytics (also known as GA4 or GA). Our initial perception? What we’re witnessing appeals to us.

“Universal Analytics will no longer process new data in standard properties beginning 1 July 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” – this is what we do see for all Google Analytics properties and accounts, where we use Google’s Universal Analytics. This means, that all Google Analytics properties needs to be updated to Google Analytics 4.

Google Analytics 4

What is Google Analytics 4?

Open up customer-focused measurement.

Obtain critical consumer insights

Three key distinctions exist between UA and GA4. The first distinction is in the way users are monitored. In UA, sessions are used to track users (or set periods that encompass everything a user does on your site).

GA4 is based on events. When a user visits a website again, GA4 keeps track of all the actions they take rather than starting a new session. In addition to focusing on what users actually do on your site rather than merely caring that they arrive, this enables Google to more correctly deduplicate users.

The reporting is the second distinction. There are a number of set reports in UA that can be customized. GA4 only includes top-level results; if you’re looking for more detailed information, head to the analysis tab. This allows you more creative control over how your reports appear and enables you to drill down to the data that matters to you the most.

Their setup is the third distinction. While GA4 allows you to blend data from your apps and website, UA employs a property and view structure. This is accomplished with just one attribute and the data streams from Google Analytics.

The same tracking code can be used to track a person across many properties (such as a website, iOS app, or Android app) and the data can be consolidated. This indicates the existence of a fresh tracking code. The tracking ID has changed and is now G-XXXXXXX instead of UA-XXXXXX-X.


What makes Google Analytics 4 preferable?

The new Google Analytics is exactly what it says it is: updated and enhanced. For websites and apps, there is Google Analytics. Google Analytics 4 is the answer if you’re ready for practical data about the people who browse your content.

Here are some more justifications for contemplating a change:


The future of Google Analytics is GA4.

With Google Analytics 4, Google will be able to incorporate new analysis technology without adding any more code. As of October 16, 2020, GA4 is the default property type when creating a new Google Analytics property and is already fully functional. Google will continue to include new standard features over time.


GA4 just faces forward.

GA4 will eventually become the industry standard for analytics. The new GA4 property will only collect data going back to the moment of creation, as is the case with everything Google Analytics. Past information from UA properties won’t be imported. So, we advise adopting GA4 right away in order to have more data available to you.


It’s simple to upgrade to Google Analytics 4.

Upgrading is simple if your website uses UA. Visit https://www.google.com/analytics first. Go to the account you like. “Upgrade to GA4” should be selected under the property column.


New features will be added.

You’ll have the ability to move more features from your UA property to your GA4 property as we go along. GA4 attributes do not currently support filtering (at least not in the same way that filters are configured in UA), but this functionality might be added in the future.


Your versatility will increase.

Users are encouraged to generate custom reports for the data they require using Google Analytics 4. As a result, there are a lot fewer unnecessary, pre-made reports. Your dashboard becomes less crowded as a result. Your website and/or app will function more effectively since you can locate the most crucial information for your company more quickly.

Google Analytics 4 Change Update