Digital marketing,
Online marketing &
Internet marketing

Discover how we can help you optimize your online presence!

Increasing brand visibility through online channels

Discover why it’s the perfect choice if you’re looking to increase ROI.

Raise brand awareness

To raise brand awareness among consumers, digital marketing methods may leverage one or more online channels and approaches (omnichannel).

Creating brand awareness may involve the following techniques or tools below.


Systems built on the Internet known as “digital marketing channels” are able to build, expedite, and convey product value from a producer to a consumer terminal via digital networks. As an advertiser, your main goal should be to identify digital marketing channels that enable the most two-way communication and provide the best overall return on investment for your company. There are many different avenues for digital marketing.

Marketing Strategy Plan

Marketing management uses the term “digital marketing planning” It outlines the preliminary steps in developing a digital marketing plan for the larger digital marketing ecosystem. Digital marketing planning differs from traditional marketing planning in that it makes use of digitally based technologies and communication methods like social, web, mobile, and scannable surfaces. Both, however, are in line with the company’s vision, goal, and overall business plan.

Want to grow your business online?

What do we do, to help be successful in your company’s marketing?

Samui Infotech is able to help You with all steps, starting with the strategy plan, brand awareness, creating creative materials, publishing content, such as blog posts on your website and publishing them in social media networks and much more. In circumstances, we do have our own business network, where we are able to connect with graphic designers and copywriters.

Digital Marketing with
Samui Infotech

Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms. The 1990s and 2000s saw its rise, which altered how companies and brands use technology for marketing.

Digital marketing campaigns have proliferated as a result of the integration of digital platforms into marketing strategies and daily life, as well as the rise in the use of digital devices by consumers in place of physical stores.

These campaigns often combine search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and social media advertising.

The term “digital marketing” encompasses non-Internet platforms that offer digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold ringtones. Digital marketing and online advertising are distinguished from one another by the expansion to non-Internet outlets.

Brand awareness

Raising brand awareness—the degree to which consumers and the general public are familiar with and recognize a particular brand—is one of the main goals of contemporary digital marketing.
Because it affects brand perception and consumer decision-making, increasing brand recognition is crucial for digital marketing and marketing in general. According to the essay from 2015, “Impact of Brand on Consumer Behavior:

“Brand awareness, as one of the core components of brand equity, is frequently regarded as a precondition of consumers’ purchasing behavior because it serves as the primary driver of a brand’s inclusion in the consideration set. Due to familiarity with the brand and its traits, brand awareness can also affect consumers’ perceptions of risk and their confidence in their purchasing decision.”

Search engine optimization

Optimization for search engines (SEO – Search engine optimization)

To increase the visibility of company websites and brand-related content for popular industry-related search queries, search engine optimization strategies may be applied.

With the increased impact of search results and search features like highlighted snippets, knowledge panels, and local SEO on consumer behavior, SEO is reportedly crucial for boosting brand exposure.

Search engine marketing

Internet advertising (SEM – Search engine marketing)

PPC advertising, or search engine marketing (SEM), entails the purchase of ad space at prominent, noticeable positions at the top of search results pages and websites. It has been demonstrated that search advertising increases brand identification, brand awareness, and conversions.

33% of users who click on paid advertisements do so because they specifically address their search query.

Social media marketing

Using social media (Social media marketing)

Social media marketing has the traits of constantly being in a marketing mode and communicating with customers, with an emphasis on interaction and content. Real-time monitoring, analysis, summarization, and management of the marketing process is necessary, and the marketing target must be modified in response to market and consumer feedback.

Increased brand awareness is the primary objective of marketing on social media sites, according to 70% of marketers. According to social media marketing teams, Facebook, Instagram, Twitter, and YouTube are the top platforms currently utilized. Due to its capacity for business networking, LinkedIn has been recognized as one of the social media sites that business executives utilize the most as of 2021.

Content marketing

Content promotion (Content marketing)

According to 56% of marketers, brand-focused blogs, articles, social updates, videos, and landing sites increase brand recall and engagement.